|Consultancy |Content |Channels

We’ll help deliver your commercial and brand objectives through integrated campaigning.

This joined-up approach to PR, digital and marketing communications increases awareness, drives sales, encourages loyalty, builds brand affinity, changes perceptions and protects reputation.

It also provides the clarity and consistency needed to develop strong, synchronised campaigns that make you more visible, relevant and engaged.

Expand the sections below if you’d like to know more about our approach. If you’re looking for more detail around specific expertise, see our services page.

Consultancy

Consultancy

Our sophisticated approach to planning and managing campaigns is data-led and results-driven
Insight & Evaluation
We use a range of data sources to build a detailed picture of your stakeholder groups, their preferred content and the channels they choose to engage through.

This ensures our campaigns marry your brand and commercial objectives with the interests and consumption preferences of the target audience.

Insight allows us to develop strategy, set measurable objectives and build an evaluation model that provides you with a single view of PR & marketing communications’ impact.

Proposition & Messaging
We’ll help you articulate your brand values and speak with an authentic voice that resonates with target audiences.

From core proposition development to stakeholder-specific key messages, we’ll help you establish a clearly differentiated positioning which enhances reputation and encourages favourability.

We also ensure campaign narrative is consistent across channels and that message penetration can be tracked and evaluated.

Strategy & Planning
We’ll help you structure integrated strategies and delivery plans which span PR and marketing communications disciplines.

These provide a focus for setting campaign priorities, creative, channels, content, resources, timings and evaluation.

We ensure strategies are fully aligned with your business objectives and have the flexibility and responsiveness to meet changing market dynamics.

Content

Content

We create stand-out content that aligns brand and sales objectives with the needs and preferences of your key stakeholders
Business-led
We can create a diverse range of content around your business which builds understanding, shapes perceptions and delivers against commercial objectives.

From written and visual media to interactive applications, we’ll ensure you are the principal source for accurate, timely and useful information on your products, services and strategy.

Quality and context are crucial, so we focus on making all output relevant and interesting to your target audiences and tailor it appropriately for use across communications channels.

Brand-led
We’ll develop content which conveys your core brand values and evidences creativity, insight, innovation and thought leadership.

This can range from appealing creative executions through to research and trend analysis, industry opinion and information around environmental, social and corporate governance.

Our brand-led content drives differentiation, positions you as a credible market leader and helps people understand not just what you do, but how and why you do it.

Market-inspired
We use monitoring and feedback to ensure your content remains fresh, relevant and delivering against audience demand.

Whether harnessing user generated content, leading campaigns around emerging issues or collaborating with customers and industry leaders, we ensure you are alive to new content ideas and opportunities.

We identify and tap into themes which chime with audiences before they become mainstream, so we can maximise positive impact on awareness and perception.

Channels

Channels

We ensure your audiences are engaged with the right content, delivered through the right channels at the right time
Owned
We’ll work with you to create, optimise and manage the communications channels you control.

These range from sales and marketing collateral, social media feeds, websites and mobile apps to email marketing databases, intranets and events.

We focus on traceability – creating a unified view of campaign impact across channels, including awareness, sales conversions, loyalty and perception.

Earned
We ensure you are a credible source of relevant, accurate and valuable content for channels that are controlled by influential third parties.

This includes general and niche print, broadcast and online titles as well as respected social media commentators, customers, suppliers and advisors.

Seeding content on earned channels and encouraging endorsement and proliferation creates mass awareness and drives audiences to your owned channels.

Paid
Investment in paid-for channels supports integrated campaigning through additional targeting, reach and awareness.

Activity can include PPC, display, native and social media advertising or competitions and sales promotion offers. We also develop innovative partnerships and sponsorships with third party organisations and media outlets.

Appropriately tailored paid-for channel activity can help gain traction for a campaign and drive additional interest in content placed on owned and earned channels.