Corporate Change Counsel
Corporate Change Counsel
We are a specialist team of senior consultants who help businesses and investors manage and communicate change at a strategic and operational level.
From protecting hard-won reputations and managing transformative events to shaping corporate narratives and fully embracing digital opportunities, we aid decision making and help build and protect stakeholder value.
In an age of closer brand scrutiny; informed, empowered and interconnected stakeholders and digitally-enabled word of mouth activism, we believe sustainable trust and advocacy can only be built through intelligent influence.
Read on if you would like to know about the team and its specialisms, or contact us to discuss in more detail.
Reputation & issue diligence
We use sophisticated approaches to monitor and analyse stakeholder perception and convert the findings into actionable intelligence to support decision making at all levels.
This detailed insight can be used to identify and protect against risk, demonstrate the value of reputation and create competitive advantage by anticipating and responding to changing market dynamics.
Corporate brand building
We help management to distil and articulate their core corporate vision and values in a clear, credible and authentic way. Then we ensure it is adopted and cascaded consistently across all communication channels and that it has measurable impact on internal and external perceptions.
This strategic positioning often focuses on factors such as product and markets, competitive differentiators, sustainable growth plans, internationalisation, social purpose, responsible business practice and creating a strong employer brand.
We help management to plan and manage pan-stakeholder communications around a wide range of events such as mergers and acquisitions, internal re-structuring and regulatory and legislative change.
This includes establishing stakeholder dialogues, strategic message planning, scripting audience specific communications, managing the flow of information, co-ordinating announcements and monitoring feedback and sentiment.
We highlight commercial performance, leadership, innovation and new market opportunities to create an influential halo effect which ultimately supports sales, M&A strategy, talent recruitment and retention and fundraising.
This is achieved through a sustained programme of corporate and financial news, management and talent profiling, industry thought leadership, networking and securing valuable 3rd party endorsement.
Crisis & issues management
We work in partnership with internal functions to conduct risk audits and crisis preparedness reports. These reassure management that the business is focused on potential reputational threats and that it has the strategies, policies, protocols and processes in place to respond rapidly and mitigate their impact.
When an issue emerges or a crisis strikes, we also provide a full suite of monitoring, and proactive and reactive communications support including a 24/7 press office function and spokesperson training.
Driving digital adoption
We help management to identify and embed appropriate digital platforms and tools which deliver wide ranging benefits including driving efficiency in existing processes, targeting new customers and markets, building loyalty though enhanced experience and creating deeper stakeholder engagement.
From delivering audits and implementation plans to designing and developing new platforms, we ensure digital integrates effectively with existing operations and sales and marketing functions.